Don’t Hug Me I’m Scared by THIS IS IT – collective

Date: August 11, 2011 Category: animation, Video

G’day folks, today’s letter is brought to you by the letters “THIS IS IT”; I mean word, werd.


THIS IS IT, is collective which is based in London, comprising of illustrators, animators, artists and designers. These radical chaps and gals created a very humorous video sing-a-long … well not really a sing-a-long but its very catchy, and its pretty much about a notepad that comes to life and tells these three characters how to think creatively; by song; which is the best kind of way; as long as it’s not in a school.

It’s all made out of puppetry and a dash of CGI/ motion graphics; so the aesthetic is very alluring to the inner child; pretty much how Sesame street does it, but awesome funny; Sesame street was never funny… and Kermit the frog was a total sell-out; (Muppet fan as a kid).

For the folks that haven’t seen this, please sit tight and watch it all; it gets pretty funny, well it did for me anyway, after the 1 minute mark, since the notepad doesn’t seem to like the guy with the blue hair very much… and also it has a rad twist, leading up towards the end.

Anyway, you know the drill; here’s some screenshots, links at the bottom for the source and the video. POW!, HAHA.

‘Don’t Hug Me I’m Scared’

A THIS IS IT film

Directed by
Becky Sloan & Joseph Pelling

Set Designer
Andy Baker

Puppets and Props
Becky Sloan

Additional Props
Andy Baker
Rose Blake
Daniel Britt
Michael Knight
Azusa Nakagawa
Tom McCaughan
Baker Terry

Original song by
Joseph Pelling
Baker Terry
Becky Sloan

Cinematography
Hugo Donkin
Thomas Bolwell

Sound Production
Andrew Kinnear

Animation
Andy Baker
Daniel Britt
Nicos Livesey
Joseph Pelling

Thanks
Jaguar Shoes
Charlene Man
Jessica Williams

thisisitcollective.com